When pop-culture hits, the world becomes your brief. 

Your role? Moving fast.

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The result? 

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2.7 billion earned media impressions.

+5.7% traffic increase.

+40 awards.

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$0.00 spent on media, production or talent.

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This is the story of how we turned Calvin Klein’s internet breaking campaign featuring Jeremy Allen White
into a marketing triumph for Facebook–reminding everyone of the magic on Marketplace.

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FEATURED ON:

 

NEW YORK TIMES - CNN - HYBEAST - COMPLEX -  NY POST  - PEOPLE - CNBC - YAHOO - ELLE 

FOX NEWS - MARKETWATCH - MEN'S JOURNAL - NEWSWEEK - ADWEEK - CBS

FASTCO - FORTUNE - BILLBOARD - THE TODAY SHOW - USA TODAY - ABC - NBC

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Awards:

 

2024: Cannes Gold Lion (Social & Influencer: Organic Reach/Influence)

2024: Cannes Silver Lion (Social & Influencer: Media/Entertainment)

2024: Cannes Bronze Lion (Direct: Breakthrough on a budget)

2024: D&AD Graphite Pencil (PR: Digital & Social)

2024: D&AD Graphite Pencil (PR: Reactive Response)

2024: D&AD Wood Pencil (Digital & Social: Tactical)

2024: D&AD Wood Pencil (PR: Creative use of budget)

2024: One Show Silver Pencil (Real-time Response)

2024: One Show Silver Pencil (Stunts & Activations)

2024: One Show Bronze Pencil (Current Event Response)

2024: One Show Shortlist (Direct Marketing)

2024: One Show Shortlist (Commerce)

2024: LIA Silbver (Social Media Post)

2024: LIA Bronze (Ambient & Activation)

2024: LIA Bronze (Zeitgeist)

2024: Cresta Awards Grand Prix (Real Time Advertising)

2024: Cresta Awards Grand Prix (Social Commerce)

2024: Cresta Awards Gold (Best use of Facebook)

2024: Cresta Awards Gold (Call-to-Action Campaign)

2024: Cresta Awards Gold (Online ads)

2024: Cresta Awards Gold (Digital Activations)

2024: Cresta Awards Gold (Innovative use of Social Media)

2024: Cresta Awards Gold (The Media Magic Award)

2024: Cresta Awards Silver (Social Campaign)

2024: Cresta Awards The 'Wish we’d thought of that' Award

2024: Clio Awards Gold (Social Media: Real-Time Response)

2024: Clio Awards Silver (Digital/Mobile: Real-Time)

2024: Clio Awards Bronze (Social Media: Commerce)

2024: Clio Awards Shortlist (Social Media: Social Post)

2024: Webby Awards Winner (Best Use of Social Media)

2024: Webby Awards Nominee (Viral Marketing)

2024: Webby Awards Nominee (Best Viral PR Campaign)

2024: Webby Awards Nominee (Best Use of Earned Media)

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