Mountain Dew made history as the first brand ever to own a time zone,
geofencing 700,000 square miles and offering free Dew to anyone crossing into Mountain Time.
 

The result?
Pure virality across all time zones.

3.2 billion earned impressions.
293 earned media placements.
91% positive sentiment.
33% redemption rate.

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FEATURED ON:

 

NEW YORK TIMES - CNN - HYBEAST - COMPLEX -  NY POST  - PEOPLE - CNBC - YAHOO - ELLE 

FOX NEWS - MARKETWATCH - MEN'S JOURNAL - NEWSWEEK - ADWEEK - CBS

FASTCO - FORTUNE - BILLBOARD - THE TODAY SHOW - USA TODAY - ABC - NBC

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