DEATH WISH COFFEE - PERFORMANCE ENHANCING COFEE
Death Wish Coffee is the boldest coffee in the market.
So, bold the NCAA considers drinking too much of it to be performance enhancing.
In response to this serious rule, we decided to do something pretty ridiculous:
Sponsor NCAA football players with the world's first-ever anonymous NIL deals
FEATURED ON:
WASHINGTON POST - BUSINESS OF COLLEGE SPORTS - SPORTS BUSINESS JOURNAL
AD AGE - MUSE BY CLIO - LITTLE BLACK BOOK - DIGIDAY
BEVNET - BNN - THE STABLE (AUSTRALIA) - BEST ADS ON TV
Best or worst use of NIL influencer marketing? Not sure.
But we made it to the physical cover of the Washington Post sports section.
Right next to the World Series.
We partnered with sports influencers to get the word out there,
making college football fans ask themselves who our sponsored athletes were.
All with one intention.
The next time you see someone doing something amazing on the field ask yourself:
Are they on Death Wish?