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Popeyes - The chicken Sandwich launch

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You may have heard about something called the Chicken Sandwich Wars.

 

Well, this is how it all started.

 

In 2017, a small southern-themed restaurant in Long Beach, California became a national media fixation when the owner got busted for reheating Popeyes fried chicken tenders and serving them to customers.

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In 2018, the restaurant was busted for a second time.

 

So, in 2019,  when Popeyes came to us, asking us to launch the brand's biggest news in history, we decided to team with this small southern themed restaurant in Long Beach, California, to launch the Popeyes Chicken Sandwich.

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The rest is viral history. 

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FEATURED ON:

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BUSINESS INSIDER - THE TODAY SHOW - THE NEW YORKER  - THE NEW YORK TIMES - WALL STREET JOURNAL -

 

ADWEEK - USA TODAY  - ROLLING STONE MAGAZINE - EATER - VICE - BLOOMBERG

 

USA TODAY - JEZEBEL - SNL SKETCH - CNN - FOX NEWS - MASHABLE 

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HIGHLIGHT:

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AdAge Best Launch of the Year 2020

 

Humans and even non-humans went crazy for The Sandwich. 

 

So much Popeyes QUICKLY ran out of it. 

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And of course, people didn't take it very well. 

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So, many took the matter in their own hands. 

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Including celebrities. Which is kind of bizarre, to be honest. 

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And strange things started happening. 

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Even SNL spoke about it. And at this point, total stranger who's watching our book, we were totally mindblown.

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